Achieving consistent, sustainable revenue growth is likely to be a fundamental goal for your business. However, you're also probably questioning what areas of your company you should invest in, right?
You've probably tried various short-lived ways to jumpstart your growth. For instance, you may have tried replacing key people, team training, or new technology within sales. This sort of "quick fix" is often referred to as the trial-and-error approach.
In this guide, you'll discuss developing an overall intentional sales and marketing plan (vs. random) and discuss how to leverage key metrics to make better-informed decisions and track progress.
You'll also learn: