From Marketing to Sale: How AI Is Rewriting the Customer Journey

Understand How AI Is Changing the Customer Journey

The buyer journey no longer starts and ends with a simple Google search or a traditional sales call. AI is changing how people research companies, validate credibility, ask questions, compare options, and decide who to contact. For business leaders, sales teams, and marketing teams, that shift creates both new opportunities and new questions about where to focus next.

In this webinar, Pivotal Advisors and Skol Marketing discuss how AI is reshaping the customer journey from both a sales and marketing perspective. Gary Braun of Pivotal Advisors and Ben Theis of Skol Marketing share practical guidance on what businesses should know about AI-powered search, GEO, customer trust, prospecting, sales efficiency, and the human input still needed to win.

In this session, you will learn:

• Understand how AI is changing search, research, credibility, and the buyer journey
• Think about GEO, AI-powered search, and what it means for your marketing strategy
• Use AI to improve prospecting, research, messaging, and outreach relevance
• Identify where AI can help sales teams save time on notes, emails, presentations, proposals, and follow-up
• Evaluate where to start by using the tools and processes you already have
• Keep the right human input in place so AI supports trust, relationships, and better decision-making

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