Focus on the importance of sales plans. Many salespeople are quick to laugh off the idea. To a great many, sales plans are a mere formality used by organizations at the start of the year to provide forecast data to C-level executives. Once those forecasts are adjusted to acceptable levels, what happens to the sales plans? Typically, the plans are filed away only to be glanced at quarterly, biannually, or never again. Here are four advantages of having a practical sales plan.
