Many companies, maybe even yourself, are experiencing a slow-down in sales and revenue. Some companies are thriving due to the need for their products and services during this time. Very few companies are ‘Business as Usual.’ Realities change week-by-week if not even more frequently. So, how does this affect your critical metrics in sales? What should you be measuring? How often?
Many people who are responsible for bringing in revenue for their organizations do not see themselves as salespeople. This is especially common in the professional services industries such as engineering, architecture, accounting, financial services, and law firms. We have a theory on why we think that’s the case.