The initial impact of a crisis has caused many businesses to focus a lot of their attention on finances and operations. But much less attention has been given to departments like sales other than just “checking in” with them. Most companies don’t have a well-defined plan to address questions such as:

• How can we generate an accurate revenue forecast?

• How do we address requests for cancels or reductions?

• How do I keep my team productive while working remotely?

• Where should we focus to generate new business?

• How do we know if our adjustments are working?

• What should our customer messaging be?

Companies that take this time to focus on their top-line sales, preparing their teams now, will have a competitive advantage coming out of this crisis. The status quo no longer exists, you need a new plan, practical way to get there, and accountability systems in place, we can help.