There is often a divide between Marketing and Sales. Both departments have the primary focus to generate revenue for the company. However, the primary goals of marketing are to look at the big picture, promote the company, product or service, and brand and generate leads for the sales team. For sales, the goals are to leverage the brand and tools and hit sales volume goals by executing on the leads generated by marketing. So, with similar but different purposes, why are companies always looking for a VP of Sales and Marketing?
Early this April, Pivotal Advisors partnered with The Sales Management Association to host a Webinar to give sales managers specific insight into how they can win more time for strategic, team- and sales-cultivating work. Titled “Visibility for the CEO, Sanity for the Sales Manager,” the Webinar was an opportunity for us to share proven best practices in managing up. However, because leisurely moments are so rare for sales managers, we have summarized in this blog, the three best practices in managing up discussed in the Webinar.
