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Taylor Pederson

Graphic / Web Designer

952.334.5090
taylor@tcgraphix.com

About Taylor

Taylor is the Graphic/Web Designer for Pivotal Advisors LLC. She is responsible for creating designs that deliver a clear message with a consistent visual style, that is focused on developing a strong brand identity. This includes everything from making graphics for client decks, building marketing collateral, and improving the Pivotal Advisors website.

She has the ability to take her client’s vision to the next level while still maintaining the integrity of their purpose and message. Taylor works in both digital and print design with extensive experience using the Adobe Creative Suite. She also has a strong working knowledge of developing websites using WordPress as well as HTML, CSS, and PHP. She is instrumental in creating a strong visual identity that is backed by strategy, ensuring the brand looks polished, professional, and consistent. Taylor stays up to date with the latest design trends in both print and web development as technology changes and styles evolve. She uses her skills and experience to help her clients build a steady brand that thrives.

Previous Experience

Taylor is the freelance graphic designer for Pivotal Advisors. She works with small businesses to create and maintain their brand identity. Before working with Pivotal Advisors, Taylor was the Assistant Director of Publishing and Senior Graphic Artist for a national publishing company. She created membership directories, magazines, and advertisements for various trade organizations. She was responsible for everything from project management and client relations to design and editing.

Before that, she worked as a lead graphic designer for the nation’s largest producer of outdoor single-themed events such as the Minnesota Renaissance Festival and Trail of Terror. During her time there, she created all kinds of materials based on their different circumstances. She worked with vendors to produce everything from tickets and posters to souvenirs and signage, as well as maintaining their website.

Education+

  • B.A. in Fine Arts – Specialization in Graphic and Web Design
  • Minor in Marketing
  • Owner of TC Graphix, est. 2013
  • ACTA Certified Instructor of Tae Kwon Do

Interests

Most nights you can find Taylor teaching Tae Kwon Do as a fifth-degree black belt or at home with her husband and three daughters.

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