Veronica is the Marketing Coordinator for Pivotal Advisors LLC. She implements marketing and advertising campaigns based on specific needs and forecasts to help grow the company and create greater brand awareness.
She is a creative thinker with a millennial-esque approach to optimizing the marketing strategy. She has a working knowledge of content writing for social media, blogs, memes, and more. She is also instrumental in promoting said content and driving organic traffic. She is constantly seeking ways to help her company stand out from the crowd and separate itself from the competition. She stays informed about the market, industry trends, and the competitive landscape while implementing marketing, branding, and advertising plans. She brings all her style and insight regarding working with clients and meeting their individualized needs.
Before landing her role at Pivotal Advisors, she worked for a startup advertising and marketing company where she specialized in email for both the internal and affiliate media teams. Before that, she held several marketing roles with companies ranging from eCommerce to niche markets to print publishing. She has created written and image content for the email and social media. She also wrote and did the research for blog content. She tracked and analyzed data and utilized growth hacking technics to optimize organic site traffic.
On any giving night, you can find Veronica sweating it out in the gym, on her motorcycle, or training her two corgis. She loves city life and all the noise that comes with it, from the people to the music to the random events held every weekend.