Veronica is the Marketing Coordinator for Pivotal Advisors LLC. She implements marketing and advertising campaigns based on specific needs and forecasts to help grow the company and create greater brand awareness.
She is a creative thinker with a millennial-esque approach to the optimization of the marketing strategy. She has a working knowledge of content writing for social media, blogs, memes, and more. She is also instrumental in promoting said content and driving organic traffic. She is always seeking different ways to help her company stand out from the crowd and to separate them from the competition. She stays informed about the market, industry trends, and of course the competitive landscape while implementing marketing, branding, and advertising plans. She brings all her style and insight to the table when it comes to working with clients and meeting their individualized needs.
Prior to landing her role at Pivotal Advisors, she worked for a startup advertising and marketing company where she specialized in email for both the internal and affiliate media teams. Before that, she held several different marketing roles with companies ranging from eCommerce to niche markets to print publishing. She has created both written and image content for both email and social media. She also wrote and did research for blog content. She tracked and analyzed data and then utilized growth hacking technics to optimize organic site traffic.
- University of Minnesota – Duluth
- Bachelor of Arts in Writing Studies
On any giving night, you can find Veronica sweating it out in the gym, out on her motorcycle, or trying to grow her Instagram following. She loves city life and all the noise that comes with it from the people to the music to the random events held every weekend.