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How To Focus On Solutions Instead Of Customer Pain Points

One of the best ways to build credibility with your customers is to understand their journey. Identifying and removing customer pain points can be vital in the selling experience. Your customers may not be open about what theirs are, and they may not even know what is truly behind their pain points. When you’re able to identify their issues and tie them to your company's value proposition, your customers will be much more open to buying from you.

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About Gary Braun

Gary is a founder and co-owner of Pivotal Advisors. He has worked for 20+ years as a salesperson and sales leader. Gary has been a guest speaker for many groups such as Vistage, Allied Executives, CEO Roundtable, Sales Management Association, and more. If you want to find out more about Gary check out his profile here.

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