Real Talk: Sales Leadership - Chasing New Customers
Right now, some companies are thriving or maintaining; some are struggling. It’s likely your customers' decision-makers, needs, or their customers' needs have changed. This means if you go about business as usual, that will not be enticing enough for customers to change or add vendors. You need to switch your messaging and rediscover what is happening with your customers. Find out what is important to them and then adapt to those changes. Send your sales team out there with clear direction and realistic expectations. Ensure they are focusing on the customers that need your products or services in this current state and are talking to the right people who are making the decisions.