Real Talk: Sales Leadership Gaining Alignment

When things are out of the norm, it's best if you try and gain some control and align both the owners as well as your sales team. Owners are zeroed-in on cash flow and retention right now, so the sales leader needs to capture and compile all their findings upwards frequently. That may be weekly or even daily. The sales leader also must communicate with their sales team and keep them focused by setting weekly goals and giving clear, concise directions. Most importantly, any adjustments among all parties must be communicated.

About Gary Braun

Gary is a founder and co-owner of Pivotal Advisors. He has worked for 20+ years as a salesperson and sales leader. Gary has been a guest speaker for many groups such as Vistage, Allied Executives, CEO Roundtable, Sales Management Association, and more. If you want to find out more about Gary check out his profile here.

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