Why The CEO Can't Give Up Control Of Sales
Owners and entrepreneurs are the driving force in generating revenue for most new companies. They thought of the idea for the product or service. Created the go-to-market strategy. They actually sold the product/service despite many of them not having formal sales training. Then hired other people to sell it. They’ve done it all, but they often find themselves being stretched and pulled, so they hire a sales leader, but they struggle to give up control. Here’s why.