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Your Sales Plan Is More Important Than You Think

Focus on the importance of sales plans. Many salespeople would laugh off the idea. To a great many, sales plans are a mere formality used by organizations at the start of the year to provide forecast data to C-level executives. Once those forecasts are adjusted to acceptable levels, what happens? Typically, the plans are filed away only to be glanced at quarterly, biannually, or never again. Here are four advantages for having a practice sales plan.

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